Retail and wholesale trade managers (NOC 0621)

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Changes have been made to the method for estimating job prospects per occupation. To better reflect the reality of the job market and the new method of estimation, the prospect diagnostics have been modified. Thus, the possible diagnostics are now excellent, good, limited and not published. For more information about the meaning of each diagnostic, see the glossary.

Nature of work

Retail and wholesale trade managers plan, organize, direct, control and evaluate the operations of establishments that sell merchandise or services on a retail or wholesale basis. Retail and wholesale trade managers are employed by retail and wholesale sales establishments or they may own and operate their own store.

Main duties

  • Retail and wholesale trade managers perform some or all of the following duties:
  • - Plan, direct and evaluate the operations of establishments engaged in wholesale and retail sales or of departments in such establishments
  • - Manage staff and assign duties
  • - Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales
  • - Continued…
  • - Determine merchandise and services to be sold, and implement price and credit policies
  • - Locate, select and procure merchandise for resale
  • - Develop and implement marketing strategies
  • - Plan budgets and authorize expenditures
  • - Resolve customer complaints
  • - Determine staffing requirements and hire or oversee hiring of staff.

Employment requirements

  • * Completion of secondary school is required.
  • * A university degree or college diploma in business administration or other field related to the product or service being sold may be required.
  • * Several years of related retail sales experience at increasing levels of responsibility are usually required.

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